Sunday, November 30, 2014

Charn Langford 8


The Apple Store

Apple’s flagship retail store is located in the plaza of the GM building on Fifth Avenue in NYC and is the most profitable retail location in the world. The store is located underneath the cube in the basement of the GM building but what obviously sets it apart is the 30x30ft glass cube entrance. Apple stores everywhere accommodate huge crowds on the launch days of their various products but this location sees over 50,000 people everyday, and many more on the chaotic launch days.

The Apple cube is responsible for raising the value of the much larger GM building by a substantial sum, and made a successful man out of Harry Macklowe, the owner of the GM building, who made it all possible by teaming up with the tech giant.

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