The Apple Store
Apple’s flagship retail store is located in the plaza of the
GM building on Fifth Avenue in NYC and is the most profitable retail location
in the world. The store is located underneath the cube in the basement of the
GM building but what obviously sets it apart is the 30x30ft glass cube
entrance. Apple stores everywhere accommodate huge crowds on the launch days of
their various products but this location sees over 50,000 people everyday, and
many more on the chaotic launch days.
The Apple cube is responsible for raising the value of the
much larger GM building by a substantial sum, and made a successful man out of
Harry Macklowe, the owner of the GM building, who made it all possible by
teaming up with the tech giant.
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